Entering the Swedish market: The Karstadt GmbH case Sebastian Meyer

ISBN:

Published: June 13th 2007

Kindle Edition

44 pages


Description

Entering the Swedish market: The Karstadt GmbH case  by  Sebastian Meyer

Entering the Swedish market: The Karstadt GmbH case by Sebastian Meyer
June 13th 2007 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 44 pages | ISBN: | 4.63 Mb

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entriesMoreSeminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe’s oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany.

The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Entering the Swedish market: The Karstadt GmbH case":


odskodnine.eu

©2010-2015 | DMCA | Contact us